Adventures, Announcements, Events, Highlands, Islands, Launch, Nature, Product, Travel, Trends
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Mountain Hardwear opens its second store in South East Asia, Philippines

Mountain Hardwear

Mountain Hardwear

Mountain Hardwear opens in SM Lanang Premier in Davao

Mountain Hardwear has been driven to provide the best for the best since 1993, when a group of daring adventurers who had years of experience in the outdoor industry came to the realization that there were many like them who wanted to see and explore the world they live in the best way they can. To challenge one’s limits in the rigors of the environment, to be fully equipped is key – whether it be fly fishing, skiing, snowboarding, climbing, or mountaineering.  The Mountain Headwear product line features proprietary technology behind award-winning designs, and wide availability for any outdoor situation possible.

Mountain Headwear made its way to the country through R.O.X, and opened its first store in Southeast Asia last July 29 at the second level of TriNoma Mall in Quezon City, Philippines. Its second branch in the opened in SM Lanang Premier last September 28, 2012 to cater to the needs of the growing outdoor community in the Mindanao area, being home to the highest peaks in the Philippines included the country’s tallest, Mt. Apo.

Mountain Hardwear is exclusively distributed by The Primer Group of Companies, Asia’s next retail giant.

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Filed under: Adventures, Announcements, Events, Highlands, Islands, Launch, Nature, Product, Travel, Trends


The author is a multi-awarded photographer, journalist, and artist whose works are featured in tourism campaigns (It's More Fun in the Philippines), covers and spreads of books and international magazines. A long time columnist of SunStar Davao, she is a frequent traveler in search of inspirational heartwarming stories of human interest. She is also an  influencer and motivational speaker who gives photography workshops in universities and organizations. A former TV personality, she has done several print and TV commercials, event hosting and speaking engagements. In 2013, she has received an award from the City Government of Davao for her significant contribution in the social media. She was one of the speakers in Photo World Asia 2017.  A web designer/blogger since the 90s, she has seen the evolution of the internet and social media transition from the perspective of a traditional media person.

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