SM Lanang Premier Blessing and Pre-Opening, Sept. 27

Ribbon Cutting Ceremony at the SM Lanang Premier
Ribbon Cutting Ceremony at the SM Lanang Premier

The who’s who of Davao mingled with the members of the media and other VIPs as SM Lanang Premier opened its doors to the community a day before its official public opening on September 28.  After the Mass and ribbon cutting, officials and special guests led by Vice Mayor Rodrigo Duterte and the SM VIPs went the rounds of what is reported to be Mindanao’s biggest mall.

SMX Opening
SMX Opening

Guests were ushered in to registration tables to be given identification cards and stickers as guests. Gift cards, certificates and items were given to those with invitations to stores like Forever 21, Mountain Headwear, Watsons, and other stores. There was also a free screening in IMAX.

SM Lanang Premier Opening Ceremony by Jojie Alcantara
SM Lanang Premier Opening Ceremony by Jojie Alcantara

Forever 21 launched its own fashion show before the store opening, while SMX opened its huge area for trade fairs and exhibits. This opening celebration will last for four days, and will give Dabawenyos something to look forward to in shopping, hanging out and bonding with family and friends.

Forever 21 Opening Day by Jojie Alcantara
Forever 21 Opening Day

This includes celebrity sightings as well, of which there are plenty (take note, young and old matrons went gaga over the dashing and ageless Gabby Concepcion, and that’s just on the first day).

Long time media friends Ian Meg Jinggoy Kenneth and Jojie
Long time media friends Ian Meg Jinggoy Kenneth and Jojie

We thank the SM establishments for launching another fun and wonderful landmark in Davao.

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(More photos to be posted soon)

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