FOX Opens 2nd Concept Store in Asia
June 27, 2014 – Davao City – Fox is proud to announce the opening of the brand’s second concept store in the Philippines. This new opening marks the arrival of the brand’s second concept store in Asia after successful openings in the United States, South America, and Africa.
CEO Jimmy Thai, from Primer Group of Companies, said “The arrival of Fox in Davao only signifies that the growth and strong emergence of the action-sports market in the country will be catered and sustained with much vitality and daring possibilities. Davao is such a wonderful city – really one of Phiippines’ finest. This store is a great starting point as we further expand with additional stores in the works already.”
Situated in Davao City, the new location offers products from Fox’s Motocross, Mountain Bike, Footwear, and Lifestyle Apparel categories for Men and Women. Fox joins some of the world’s leading action sports and outdoor brand retailers in Abreeza, one of the Davao’s leading malls.
Davao in recent times has been one of the fastest growing outdoor and action sports markets with a young, enthusiastic and active population who absolutely revel in the opportunity to participate in Fox’s key sports and outdoor lifestyle.
This concept store is the second of several new planned openings as Fox increases the brand’s availability across the Philippines.