People Footwear™ Launches Shoes that are More with Less, for All

People Footwear™ Launches Shoes that are More with Less, for All

Canadian entrepreneurs Damian Van Zyll De Jong and Matt Penner, have recently launched People Footwear. With a view to reinvigorate the footwear market that struggles to tangibly evolve with the modern lifestyle, People is taking cues from the timeless to create footwear for our time.

It’s the simple things that turn out to be the best. People Footwear is about bringing people together; stepping outside to see where the day takes you, who you might meet along the way and knowing an adventure awaits if you’re up for it. And it starts with wearing what looks and feels right.

Shoes don’t have to be complicated. People offer a contemporary design of common sense in a shoe that is stripped down to its simplest form. From construction to production, nothing is wasted and everything is streamlined to produce footwear for today that connects the best styles of the past with the best technology of the future.

Constructed from molded foam, People shoes are the epitome of harmonious comfort making them ideal to throw on to get out. Inspired from famed classic casuals of eras past, they then become a shoe of thoughtful style that, through their minimal aesthetic, subtly compliment your personal style for any casual adventure the day may hold.

Each of the four styles launching for Spring/Summer 2014 are based on a core construction of People’s own Skylite™ performance foam, being water repellant, shock-absorbing, easy to clean and best of all, odor resistant. The fully molded style The Senna is comprised almost entirely of this super-light and supremely comfortable foam, with secondary materials such as rubber tread elements and removable laces strategically incorporated for added functionality. The three hybrid styles (The Phillips, The Stanley and The Lennon) combine molded Skylite™ foam components with fabric uppers and modern seamless construction techniques for breathable all-season functionality. Two People models (The Phillips and The Stanley) boast 3D printing, the latest in no-sew technology applied selectively to fabrics for structural and aesthetic detail.

Taking the performance hallmarks of an athletic shoe into daily footwear, People have created shoes that envelope your feet and express a balance of support and freedom. Simplification can revolutionize existing staples in ways previously unimagined. And so it is with People Footwear, from design and production through to the freedom felt when wearing them. This is how shoes should feel.

FALL/WINTER 2014 COLLECTION:

The Phillips is a hybrid interpretation of a the original sneaker and features a Skylite™ EVA Outsole, a 3D-printed mesh upper, color-matched laces, and a removable SuperCush™ EVA Sockliner. SuperCush is supremely shock-absorbing and adapts to the shape of the wearers foot and is made of compression-molded low-density EVA.

The Stanley is a hybrid interpretation of a classic casual deck shoe and features a Skylite™ EVA Outsole, a 3D-printed mesh upper, color-matched laces, and a removable SuperCush™ EVA Sockliner.

The Lennon is a hybrid dual-strap sandal and features a dual-density Skylite™ EVA Outsole and a micro-fiber lined PU nubuck strap with adjustable painted-metal buckles.

The Senna is a fully-molded driving moccasin and features Skylite™ EVA Outer with a fixed SuperCush™ EVA Sockliner, rubber traction pods, and removable laces.

People is available in Res|Toe|Run stores nationwide and exclusively distributed by Primer Group of Companies, Asia’s next retail giant. In Mindanao, it is now available in Res|Toe|Run outlets in Abreeza, KCC Veranza GenSan and Centrio CDO.

/PR