Ateneo Marketing Club Photography Workshop By Jojie Alcantara (published in SunStar Davao) For three successive years, I have been conducting my basic photography workshop with the Ateneo Marketing Club (AMARC) under its moderator Ms. Donna Abrina. The club is composed of marketing students from second to the fourth year. This year, my recent workshop with the club reached a hundred enthusiastic participants. Held inside the Ateneo de Davao University campus, my lecture was about promoting a product through creative photography and its basic compositions. Visual communication is an essential part of advertising and the most effective way of delivering messages to the public through images.  This is how photography creates an impact in the minds of consumers. Once again my students were quick learners as they formed teams and collaborated on several product shoots using their digital cameras and mobile phones. The teams were given a chance to present their photos and explain their creative process. They submitted their entries without editing or retouching. Thanks to our favorite sponsors, their products were used as subjects …