NATIVE WINS 2011 RED DOT AWARD FOR PRODUCT DESIGN The Fitzsimmons Boot Receives Best in Class Nod VANCOUVER, CANADA (March 15, 2011) – Native’s Fitzsimmons boot clearly convinced the judges in the red dot design award, one of the most renowned international product competitions. With such a highly respected panel of experts, the Fitzsimmons has now been awarded the “red dot” seal of quality for high design. More than 1,000 guests from the world of design, industry, society and media will celebrate the winners of the red dot design award on 4 July 2011, which traditionally takes place in Essen’s opera house, Aalto Theater, in Germany. The Fitzsimmons will then be on display during a four-week special exhibition in the red dot design museum. When Native (www.nativeshoes.com) began developing the Fitzsimmons boot, the focus was to evolve construction methods and material from the time-honored hiking boot profile. Applying the knowledge gained during the initial design process of the EVA slip-ons, Native added new structural elements to the Fitzsimmons. The EVA shell is now fused into …